Personality ... ego ... identity ... self-awareness... all of these things are necessary qualities in life. Indeed, without egos we couldn't survive...

...but ego in harmony, that's the trick.

Here at the Pagan Love Cult inc., we like to think that it's possible to strike a balance. We try to lead a lifestyle of happy lotus-munching indifference and we've noticed over the years that too much media spotlight most definitely bloats the ego in a most unhealthy way.

Still... waddaya gonna do? Ya gotta make a buck...

...and so without further ado, why doncha just come on in and meet the family...